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FOR INVESTORS · ACCREDITED & RETAIL
Institutional investing.
Now personal.

From curated alternative funds and private markets to discretionary mandates and digital family office services access the full spectrum of private wealth, built for your goals.

$1.5B+
Assets under management
3,500+
Accredited investors
440+
Institutional partners
50+
Countries served
What brings you here? We’ve heard it before.

Five wealth challenges we hear every day. Different starting points, one platform that solves all of them.

R
RICHARD, 49
CFO | Global MNC, Hong Kong
The situation

Richard manages nine-figure budgets at work, but managing his own wealth feels like a second job. He travels three weeks a month and hasn't reviewed his portfolio in months.

The core pain point

Heavy internal compliance limits what he can invest in, and onboarding everywhere is broken. He wants it managed not to manage it himself.

Why this persona matters

Senior MNC executives are high-value but friction-sensitive: rich in wealth, poor in time. Kristal's remote onboarding and discretionary mandates remove every obstacle.

“I need something that just works, without a 40-page form every time I want to make a change. Kristal handles it.”
Compliance-friendly mandates
Fully remote onboarding
Managed portfolios
Dedicated advisor
P
PRIYA, 41
Partner, Law Firm, Singapore
The situation

Priya has built real wealth, but the private deals and institutional funds she reads about are closed to her her bank only offers the same retail menu.

The core pain point

She wants alternatives and pre-IPO access, not just mutual funds, and doesn't know who to call.

Why this persona matters

Accredited professionals are underserved by retail platforms. Kristal opens curated private markets and institutional funds with sensible minimums.

“I knew these opportunities existed I just couldn't get to them. Kristal put them on one screen.”
Curated private markets
Pre-IPO & secondary access
Institutional funds
Accredited onboarding
A
ARJUN, 35
Software Lead, Bangalore
The situation

Arjun earns well and saves diligently, but investing feels like a maze. Most of it sits in cash and a few funds a friend suggested.

The core pain point

He lacks the time and confidence to build a real portfolio and worries about costly mistakes.

Why this persona matters

First-time wealth-builders need guidance, not jargon. Kristal's advisory engine and curated portfolios turn uncertainty into a clear plan.

“I didn't need a lecture I needed a plan I could trust. That's what I got.”
Guided digital advisory
Curated starter portfolios
Risk profiling
Learn as you invest
M
MEI, 52
Business Owner, Hong Kong
The situation

Mei is a decade from stepping back and needs her portfolio to start producing reliable income without undue risk.

The core pain point

She's unsure how to shift from growth to income, and wants predictability for fees, family care and retirement.

Why this persona matters

Investors planning future cashflows need income-oriented, goal-based portfolios. Kristal maps investments to timelines.

“I needed my money to show up on schedule. Kristal built the plan around my life, not a benchmark.”
Goal-based portfolios
Income strategies
Cashflow planning
Capital preservation
D
DANIEL, 47
Managing Director, Dubai
The situation

Daniel's calendar is full. His investments are scattered across banks and brokers, and rebalancing always slips to next month.

The core pain point

He wants his wealth managed properly without it becoming another job and without endless forms.

Why this persona matters

Time-poor executives want delegation with oversight. Kristal's discretionary mandates and one dashboard hand back the hours.

“Hand it over, keep me informed. That's exactly how Kristal works.”
Discretionary mandates
One dashboard
Proactive rebalancing
Dedicated advisor
Investment Offerings
Everything in one place.
Nothing left out.

Curated access to marquee alternative fund offerings, pre-IPO deals, and private credit sourced by our Investment Committee exclusively for accredited investors.

Minimum
From USD 50,000
ACCREDITED
Private equity & VC funds
PE/VC funds backing high-growth companies across tech, healthcare and consumer.
ACCREDITED
Pre-IPO & secondary deals
Exposure to late-stage companies before they list, via equity or credit.
ACCREDITED
Private credit
Income from debt instruments in private companies, often capital-protected.
ACCREDITED
Real estate & infrastructure
Institutional-quality real assets curated across Asia and globally.
ACCREDITED
Global mutual funds
Curated active and index funds across equities, fixed income and multi-asset.
ACCREDITED
Money market funds
Liquid, capital-stable funds earning institutional money-market yields.
ACCREDITED
Fund-of-funds
Diversified access to multiple managers through one selected vehicle.
ACCREDITED
Feeder & offshore funds
Offshore structures typically reserved for institutional allocators.
ACCREDITED
Capital-protected notes
Defined-outcome notes that protect principal with upside participation.
ACCREDITED
Yield enhancement notes
Enhanced income on underlyings you’re comfortable holding, with defined risk.
ACCREDITED
Participation notes
Geared exposure to indices, baskets or single names.
ACCREDITED
Custom structures
Bespoke payoffs built with our desk around your view and risk appetite.
ACCREDITED
Government & sovereign
High-quality sovereign and quasi-sovereign debt for stable income.
ACCREDITED
Investment-grade corporates
Diversified IG corporate credit across regions and tenors.
ACCREDITED
High-yield credit
Higher-coupon opportunities for investors seeking more income.
ACCREDITED
Short-duration income
Low-volatility, short-maturity portfolios for preservation and yield.
ACCREDITED
Discretionary mandates
Our investment team manages your portfolio to an agreed mandate.
ACCREDITED
Advisory mandates
We recommend, you approve every move — you stay in control.
ACCREDITED
Goal-based portfolios
Engineered around specific goals, timelines and risk tolerance.
ACCREDITED
Digital family office
Consolidated reporting and access across your entire wealth.
The Process
Start in 4 steps
Invest with confidence
01
Sign up in minutes
Complete digital KYC, risk profiling, and account verification entirely online in under 15 minutes. No paperwork, no branch visits.
02
Define your goals
Your dedicated advisor (or our digital advisory engine) analyses your financial position, goals, and risk tolerance to build a tailored investment plan.
03
Access curated offerings
Based on your profile, you’re matched with appropriate investment opportunities from mutual funds to private markets, bonds to discretionary mandates.
04
Monitor & rebalance
Track all holdings on a single dashboard. Your portfolio is actively monitored, with regular reviews and rebalancing to keep you on track.
The Process
More wealth unlocks more opportunity

Retail investors access our core platform. Accredited investors unlock the full institutional spectrum.

Retail Investor
Core Platform
Get started with curated portfolios and digital advisory from day 1.
Automated portfolios
Thematic investments
Mutual funds
Digital advisory
Portfolio dashboard
Accredited Investor
FULL ACCESS
Institutional Suite
Get Access to everything Kristal has to offer depending on your jurisdiction and eligibility'
Automated portfolios
Thematic investments
Mutual funds
Short duration bonds
Portfolio dashboard
Institutional funds
Hedge funds
Private equity & VC
Pre-IPO deals
Structured products
Discretionary mandates
Co-investment access
0%Account opening
0%Account maintenance
Digital First Investing
ALL INVESTORS
Freedom
0%Account opening
0%Account maintenance
0%Idle cash fees
Digital advisory
Thematic investments
Automated portfolios
Mutual fundsFREEDOM PLUS
Private marketsFREEDOM PLUS
PE/VC fundsFREEDOM PLUS
Structured productsFREEDOM PLUS
Bonds & fixed income
Institutional funds
Discretionary mandate
Chat on WhatsApp
Hybrid Human + Digital
ACCREDITED ONLY
Private Wealth
Digital advisory
Thematic investments
Automated portfolios
Mutual funds
Private markets
PE/VC funds
Structured products
Bonds & fixed income
Institutional funds
Discretionary mandateOPTIONAL
Talk to an advisor
Your wealth, globally protected.

Regulated across 6 jurisdictions

🇸🇬MAS
Singapore
Capital Markets Services
Regulated entity
Kristal Advisors (SG) Pte. Ltd.
🇭🇰SFC
Hong Kong
Type 4 & Type 9
Regulated entity
Kristal Advisors (HK) Ltd.
🇮🇳SEBI
India
Registered Investment Advisor
Regulated entity
Kristal Advisors Private Ltd.
🇦🇪FSRA
Abu Dhabi
Cat 3A License
Regulated entity
Kristal.AI Middle East Ltd.
🇺🇸SEC
US
Investment Adviser (CRD No. 341175)
Regulated entity
Kristal Advisors (SG) Pte. Ltd.
🇮🇳SEBI
GIFT CITY
Fund Management (Non-Retail)
Regulated entity
Kristal.AI Investment Managers (IFSC) Pvt. Ltd.
Investor Stories
What investors say
Tech professional

“I enjoyed using Kristal because, compared to other platforms, I have more control if I want to take the driver’s seat on my investment.”

HK
Hong Kong
Kristal investor
Founder

“The onboarding was genuinely remote and took minutes. As someone who travels constantly, that mattered more than I expected.”

SG
Singapore
Kristal investor
Family office principal

“Finally, one dashboard for everything my funds, private deals, and bonds all in one place.”

DU
Dubai
Kristal investor
NRI investor

“Access to institutional funds I couldn’t reach on my own, with an advisor who actually understands cross-border.”

SG
Singapore
Kristal investor
Senior executive

“Transparent pricing and no pressure. They built a plan around my goals, not their products.”

IN
India
Kristal investor
Investor FAQ
Questions investors actually ask

Real situations, straight answers. If yours isn’t here, our advisory team is one message away.

Still have questions?

Talk to a Kristal advisor about your specific situation — no obligation.

Book a call →
I work in tech with significant RSU holdings. How can Kristal help me diversify?+
We build a diversification plan around your concentrated equity — using curated mutual funds, thematic portfolios and bonds, plus private markets if you’re accredited — to reduce single-stock risk on a schedule that fits your vesting and tax situation.
I’m an NRI professional in Singapore. Can Kristal manage wealth across India and Singapore?+
Yes. We’re regulated in both India (SEBI) and Singapore (MAS), so you can hold and manage investments across jurisdictions from one dashboard, with onboarding and reporting designed for cross-border NRIs.
I’m a founder and recently received secondary liquidity. Where do I even start?+
We start with a structured plan for the windfall — liquidity buffers, diversified core portfolios, and selective access to private markets and structured products — so newly-liquid capital is deployed deliberately rather than sitting idle.
What does the Digital Family Office service actually cover?+
Consolidated reporting across all your holdings, discretionary and advisory mandates, access to institutional funds and private deals, and a dedicated advisor — the coordination of a family office, delivered digitally.
What are the criteria to qualify as an Accredited Investor in Singapore?+
Net personal assets above SGD 2M (or financial assets above SGD 1M), or income of at least SGD 300K in the preceding 12 months. Meeting any one criterion unlocks the full institutional suite.
How does the AUA (Assets Under Advisory) feature work?+
Link your external holdings so Kristal can advise on your entire portfolio — not just assets held with us. You get unified analytics, risk monitoring, and rebalancing guidance across everything you own.
What’s the difference between the Freedom and Private Wealth plans?+
Freedom is digital-first and open to all investors — free up to USD 10K, then 0.3% p.a. — covering core products with Freedom Plus add-ons for private markets and structured products. Private Wealth is our hybrid human + digital service for accredited investors: a dedicated advisor, discretionary mandates and full institutional access at custom pricing.